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As the digital revolution plunges more and more businesses into the online world, workforces must adapt to the many changes that come with such a wide-scale transformation. As such, HR and recruitment departments face some of the most considerable challenges when it comes to their recruitment methods.
While a diverse array of digital resources is available for hiring teams to utilize in their operations, these teams must understand how to use them to the best of their ability. The days of traditional recruiting are long gone, instead replaced by data-driven recruitment processes. There’s much to be gained by using these state-of-the-art methods, allowing recruitment efforts to be far more cost-efficient and quicker than ever before.
Staying ahead of competitors doesn’t only mean implementing new digital tools into your customer-facing operations—it’s a process that affects your workforce as a whole. If your hiring team is ready to take the next step in improving their efforts, be sure to follow the tips listed below.
Make Sure Descriptions are Detailed Using the Right Search Keywords
With the rise of Search Engine Optimization (SEO) features, your business must thoroughly examine its job descriptions to identify areas of improvement when it comes to keyword density. Say goodbye to the days of flyers and word-of-mouth, because most job seekers are now utilizing the many available online tools at their fingertips to discover relevant job openings according to their interests.
To maximize your rankings on job boards, ensure the descriptions for each job listing from your company are as detailed as possible. As a result, job seekers will gain a better idea of the position you’re offering, therefore setting you apart from competing openings that might not be as detailed. Additionally, it’ll be far easier to slip in a few more related search keywords into your job description, helping your posts to rank higher on search pages.
Of course, you shouldn’t be filling your job description with incomprehensible, wordy filler that turns the reader away. Much like any professional document, be sure your entire hiring team reviews it for errors or areas that need improvement. Industry hiring experts also recommend you pay particular attention to formatting and ensure you’ve highlighted the most important aspects of your position, such as benefits, pay, unique qualifications, and more.
Make Your Call to Action Visible and Accessible
According to industry research, you only have about 76.7 seconds to hook the attention of your job seeker if they feel the job posting is one that matches their skills and interest. Compared to the sheer number of competing postings available, this isn’t much time to stake your claim.
First, your job description should already meet the criteria listed above and be worthy of the time your candidate spends reading it. Once you have their focus, ensure your call to action is as visible and prominent as possible without distracting from the core of your message. Whether this call to action comes in the form of a link to your website, an email or phone number, or direct access to an application form, it should be easily accessible. If not, you risk losing a few candidates or having your job posting ignored altogether.
Have a Subscription Button on Your Page
Whether or not they’re a potential job candidate, your business’s website pages will see a growing number of visitors. While this is a great marketing tactic for broad exposure, your hiring team can utilize these visitors to improve the efficiency of their hiring efforts and to increase the number of views their new job posts receive. Much like those on YouTube or podcast channels, a subscription button on your recruitment page can substantially increase your output.
For one, subscribers will be regularly updated on your business’s movements in the market, giving you a crucial method for enticing them to apply to your job postings. Should they feel as if the current job openings you offer aren’t a good fit for their qualifications or skills, a subscription will inform them of any openings you have in the future that might interest them.
Rather than lose a candidate forever, hosting a subscription button on your page is an excellent way to capture a wider audience while improving the number of job applications your hiring team receives in the future.
Increase Organic Traffic with Google For Jobs
While it may seem as if an online transformation will only present your hiring team with a slew of new challenges, there is a diverse array of useful tools for your workforce to utilize—perhaps even making them more productive than ever before. When it comes to recruitment, one of the most popular resources in recent years is Google for Jobs. This essential asset enables businesses to place their job postings directly in front of job seekers, usually for only a minimal cost.
Essentially, this method places your job opening on the search results of any Google web search related to job-seeking. (For example, a Google search for ‘Tech Jobs’ will reveal relevant job openings in a designated section of the search page).
While this may seem like any other paid advertisement, there are quite a few benefits Google for Jobs offers. For instance, the search results are never influenced by paid boosting, meaning listings with no relevance to the job description won’t overtake your job posting. Furthermore, every link directs users to the leading recruitment website, bringing in a larger amount of organic views to your web pages.
Ultimately, Google for Jobs is a no-brainer for any business and proves to job seekers that you are serious about recruitment.
While the realm of the worldwide web may appear daunting to businesses of any size, utilizing the tips listed above is a sure way to overcome any challenges your hiring team faces in their search for new job candidates. Ultimately, by ensuring your job descriptions are of the highest quality possible and encouraging viewer engagement, your recruitment needs won’t ever fall short again.